Articles Tagged ‘MediaCom’
Industry News: WPP boosts AI-driven data offering with new acquisition
Plus, healthcare advertising agency Klick names new head of media strategy and planning.
Publicis Media Canada makes three strategic appointments
Among the appointments, Veronik L’Heureux, formerly president of Spark Foundry Canada, is now CEO of Starcom.
Scotiabank and PHD win big at the 2023 Sponsorship Marketing Awards
Meanwhile, Wasserman took home the Agency of the Year title at this year’s SMAs.
How media leaders are bracing for a recession
Agency executives explain their perspectives on a coming economic downturn and how it will impact business.
Most-read of 2023: Agencies
From media review to new execs, here are the stories from the agency sector that readers were most interested in this year.
Brands active in the World Cup space despite human rights concerns
Marketers should plan ahead for the 2023 Women’s and 2026 Men’s World Cup
RECMA releases its 2022 Canadian media agency evaluation
Three of the top five agencies are part of the Omnicom Media Group.
Sunwing taps into the power of audio
The travel agency used both radio and digital audio to target Canadian travelers of all demographics.
Spotted! Aldo ventures into 3D in Yonge Dundas Square
The immersive billboard is part of a broader campaign promoting the retailer’s Pillow Walk line.
LCBO uses AR to make the Summer Hot List more immersive
The liquor retail outlet layered the technology onto its traditional media plan, creating a virtual store young customers could explore.
Adidas merges virtual and physical worlds for Ozworld
MediaCom used everything from custom Fortnite maps to Snapchat filters to 3D billboards for a Canadian execution of a metaverse-friendly campaign.
New CEO among executive promotions at MediaCom Canada
Urania Agas takes on the role as several other long-time staff get new leadership duties.
MediaCom and Essence merged as part of GroupM restructure
Other changes include the creation of a new performance division and finalizing the combination of Mindshare with Neo.
Mediacom appoints new director of business development and marketing
Justin Furman moves from a similar position at Plus Company to join MediaCom.
Moxie’s, Denny’s Canada owner picks new agencies
Mediacom, Full Punch and Thinkingbox will lead work on Northland Properties’ hospitality brands in Canada and internationally.
