Articles Tagged ‘MediaCom Canada’
Most-read of 2023: Agencies
From media review to new execs, here are the stories from the agency sector that readers were most interested in this year.
Adidas merges virtual and physical worlds for Ozworld
MediaCom used everything from custom Fortnite maps to Snapchat filters to 3D billboards for a Canadian execution of a metaverse-friendly campaign.
New CEO among executive promotions at MediaCom Canada
Urania Agas takes on the role as several other long-time staff get new leadership duties.
MediaCom and Essence merged as part of GroupM restructure
Other changes include the creation of a new performance division and finalizing the combination of Mindshare with Neo.
The demographic time bomb no one is talking about
Mediacom’s Kieran Miles sounds the alarm about the fact that, if you sell to young adults, business is about to get rough.
Virtual Roundtable: Finance brands talk sponsorship, spending and more
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
Mars retains Mediacom in Canada
Brands under the Mars banner include Uncle Ben’s, Pedigree and an array of confectionery brands.
Spotted! A billboard that spies on your beard
Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.
Will Snapchat’s Context Cards change the game?
The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.
MediaCom Canada fills vacant c-suite posts
The GroupM agency has added a chief client officer and chief strategy officer at its Toronto office.
MediaCom wins BCLC
The agency will handle all facets of media strategy, planning and buying for BC’s crown corporation, which earned $2.9 billion in revenue in 2015.
What does Snap’s IPO mean for the advertising industry?
It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?
NBA Canada brings AR to KFC stores
The association has also paired with Manchu Wok as part of its annual Chinese New Year celebrations.
Taco Bell launches first Canadian OOH campaign
The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.
Salvation Army partners with Murdoch Mysteries on holiday special
The organization is being integrated into a special episode, as well as a TV and online brandsell.
