Articles Tagged ‘MediaCom Canada’
Slice partners with Tetley for commercial-free programming
The Shaw Media specialty channel has launched a show-within-a-show strategy with the tea brand signing on as inaugural partner.
Blue Ant’s strategy clicks with Canon
The digital imagery company is targeting an untapped market by creating content for baby boomers online.
Uncle Ben’s gets kids cooking
The new campaign is one of the brand’s biggest media investments, aiming to get kids focused on preparing healthy food.
Blog: Are media agencies evolving fast enough?
Kevin Krossing, SVP strategy, MediaCom on why media agencies that are tech-savvy and data-driven are the most relevant to the industry.
The fight for specialty channel survival
Industry members weigh-in on the potential casualties of next year’s specialty TV shift.
MediaCom Canada names new CEO
Kevin Johnson has been promoted to the role, taking over the position from Jamie Edwards.
Viewability wars as digital transitions
As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.
Blog: TV as the great connector
Michael Neale, chief commercial officer at MediaCom Canada, on why this year’s upfronts should focus on TV as a connecting system, not just as a ratings platform.
Op Ed: Is the paid, owned, and earned media discussion relevant?
MediaCom’s Kevin Krossing says we need a new approach to better manage complex communication systems.
TubeMogul expands Canadian presence
The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.
Canadian indie shops will be snapped up in 2015: Edwards
Jamie Edwards, head of MediaCom Canada, reflects on 2014 and predicts how programmatic and the economy will shape the next 12 months.
MediaCom Canada adds an SVP
Grant Channer has joined the agency, working as a business director for the GroupM shop.
GroupM shuffles its North American c-suite
Details on Harvey Goldhersz becoming the North American chief data officer at the company, and who is taking over his post at MediaCom.
The Mission: Lisa Feeney on reaching ethnic consumers
Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.
Choose your own adventure: Specialty TV edition
With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?
