Articles Tagged ‘MediaCom Canada’


New Maytag Man anchors multi-million dollar campaign

Maytag’s new digital-first media approach will introduce the brand character online.

facebook autoplay video ads

Agencies weigh in on Facebook autoplay video ads

Michael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.


Robin Hassan on what’s hot and not for 2014

From multi-device campaigns to branded apps, find out what the SVP of digital strategy for MediaCom Canada thinks is on the rise and what’s cooling off.


One last thing: Michael Neale on the NHL’s deal with Rogers

MediaCom Canada’s chief investment officer closes the week with his thoughts on what the blockbuster deal will mean for Rogers.


Volkswagen gets musical for Beetle

The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.

Copied from Playback - red tv

Pundits weigh in on Nielsen Twitter TV Ratings

UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.


Passat promotes its price

The Volkswagen car says it looks more expensive than it is in its latest campaign.


MediaCom names new SVP, client services director

Jason Grabinsky has joined the team in the new role.


Canadian Tire calls for more play

The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.


Facebook partners with small businesses

Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.


Facebook Canada opens Quebec office

Sylvain Martel is leading the new Montreal outpost.


Starcom MediaVest Group hires new VP of digital media

Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.


Volkswagen relaunches its Tiguan

The automaker is spreading the word on its compact SUV with a new campaign.

Robert Lewocz

MediaCom hires SVP client services

The agency has added Robert Lewocz in the new role.