Articles Tagged ‘MediaCom Canada’

Facebook Canada opens Quebec office

Sylvain Martel is leading the new Montreal outpost.

Starcom MediaVest Group hires new VP of digital media

Scott Atkinson has been hired to lead the digital strategy and activation for TD Bank in the newly created role.

Volkswagen relaunches its Tiguan

The automaker is spreading the word on its compact SUV with a new campaign.

MediaCom hires SVP client services

The agency has added Robert Lewocz in the new role.

AToMiC: Kevin Keane talks brainwaves and data

The former MediaCom director talks neuromarketing and his new start-up ahead of his AToMiC presentation later this month.

MediaCom adds a director of new business

Robert Meth joins the agency in the new role, focused on developing an ongoing line of new clients.

Jeff Thibodeau joins SMG Canada

The former MediaCom SVP of digital will move to Starcom MediaVest Group under the same title later this month.

Starbucks promotes its Blonde Roast

The company is doing a rare OOH campaign promoting the lighter blend, along with a contest asking Canadians to rename it.

Pizza Hut signs year-long deal with Sportsnet

Kiera Yeates from MediaCom tells MiC about the program, which is the longest the QSR has signed to date.

Integration inspiration: US reality show imports

Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.

Salvation Army renews holiday donation drive

The charity’s 2012 campaign features overhauled creative, including an animated TV spot and new donation options.

2012 Media Directors of the Year & Next Media Star

Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.

MediaCom names new SVP

Lise Dellazizzo is joining the agency as SVP, growth strategy and foresight, beginning next Monday.

Matt Di Paola leaves MediaCom

The agency’s chief strategy and innovation officer is joining Critical Mass.