Articles Tagged ‘MediaCom’

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Mediacom chews on challenges for Excel spot

In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.

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GroupM tops Canada’s 2020 media billings: Comvergence

Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.

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How to reach Canada’s eight million college football fans

With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talk communication and testing testing testing!

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Roundtable: Rehearsing for a future you can’t predict

Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.

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Nerf’s new content program is all about brotherly love (and rivalry)

A social campaign, featuring Brady and Matthew Tkachuk, highlights the fun of playing with (and competing with) your siblings.

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What part can media agencies play in anti-racism?

MediaCom’s Kevin Johnson on why the issue is something media agencies can work to solve (and how).

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What does pitching look like amidst the Zoom boom?

From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.

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MediaCom’s global CEO to step down

Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.

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People Moves: Innocean, GroupM and more

Kingstar promotes a media director, while specialty network Sport-Média adds a new national account manager.