Articles Tagged ‘MediaCom’
MediaCom adds to global team
The agency has added Matthew Mee and Dominic Guba to the international leadership team for the company.
Pizza Hut marks a royal launch
The Yum! Brands QSR has brought the brand’s Crown Crust Pizza to Canada.
Super Bowl tops six million viewers on CTV
The ratings rundown, and media weigh-in from MediaCom and Rocket XL on what brands won when the lights went out on Sunday.
Volkswagen goes to the butcher’s
The carmaker has launched a TV campaign that places its Jetta in everyday situations to raise awareness about the model’s lowered price.
Pizza Hut serves up a blast from the past
The QSR is taking consumers back to the time of $10 pizzas with a TV and online campaign that leverages its recent partnership with Sportsnet.
GroupM rebrands its search marketing division
Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.
Covenant House changes its tone
The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.
Spotted! Salvation Army targets students
The charity fills a vending machine with half-eaten, decaying food to show the lack of nutritional choices some face daily.
Jolly St. MiC: Audi makes it snow
The car co is promoting its Quattro technology with an interactive snow globe in Toronto.
Jolly St. MiC: H&M gives gift of fashion
The Swedish clothing retailer has launched a multi-platform campaign that features a Twitter-based scavenger hunt.
Advertisers must make jump to digital video
At the nextMedia conference, Carat and Aegis Media VP Katie Atkinson told the audience that premium content can exist outside of traditional broadcast.
Audi shows off its technology
The car co has launched a new Canadian campaign aimed at showing off its Quattro all-wheel drive capabilities.
Viagra drops its prices
Pfizer has launched a multi-platform campaign to promote its product following the Supreme Court dropping the patent on the little blue pill.
Canadian Tire expands its holiday focus
The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.
The Canadian Cancer Society gets FearLess
The organization has launched a new campaign aimed at airing the fears people have around cancer.
