Articles Tagged ‘MediaCom’
KFC weeps man tears online
Instagram and Facebook are the focus of the YUM! Restaurant brand’s latest television campaign that targets a young male crowd.
Tetley Canada speaks to the mind, body and spirit
The brand is shifting its messaging from promoting one tea at a time to multiple, and is using a mix of TV and social media to reach a broad target of women aged 24 to 54.
MediaCom wins CIBC
The win comes following a nine-month review, and sees the GroupM agency take over the account from ZenithOptimedia.
Pizza Hut goes to the dogs
The Yum! Brands chain is bringing Hot Dog Stuffed Crust Pizza to Canada with a TV-centric campaign.
Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour
Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.
MediaCom Sport expands
The sporting division of the GroupM agency is set to open a North American office within the next three months.
Carat names new digital account director
Alice DiGiovanni has left MediaCom to join the agency, and will be handling digital work for Target and Disney Studios and Resorts.
Freedom 55 gets with the times
The London Life-owned financial co is targeting a younger audience with a new unbranded campaign that presents freedom in a different light.
GroupM names chief digital investment officer
Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.
Popping the question on Pattison Onestop screens
Pundits at MediaCom and MEC Canada share their thoughts on consumers using OOH screens to broadcast personal messages.
Spotted! Foundry Golden Cider refreshes with a taster
The recently launched Diageo-owned brand was seen sampling on the streets of Toronto with broadcast partner 102.1 The Edge.
UM and M2 Universal top Canadian RECMA report
The Mediabrands agencies brought in the most billings in the country for 2011.
GroupM reduces global ad spend forecast
The company has revised its numbers based on factors including a loss of economic momentum.
#Changethemodel: Direct-to-consumer initiatives
MediaCom’s Kevin Keane on why creating programs that integrate into consumer’s daily lives, like the Nike+ FuelBand, has reached the point of being “business critical.”
Staples starts the clock on back-to-school
The retailer is launching into the season with a bigger radio push and a new Facebook app to target teens as they begin to search for school supplies.
