Articles Tagged ‘MediaCom’

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John Jory to receive industry merit award

The achievement award will be presented to the former president of Clear Channel Canada during the speakeasy-themed OOH Showdown at the Arcardian Court.

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MediaCom takes top prize at M&M Global Awards

The agency took the most awards of the night, with OMD taking Campaign of the Year.

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GroupM looks to decode social media cues

A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.

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MediaCom tops global RECMA report

The agency beat former leader Carat on the Network Diagnostics ranking, which measures agencies based on factors like pitch competitiveness.

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Not to be Missed: Defy Media’s expansion

Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.

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MediaCom names new COO

GroupM veteran Toby Jenner has been promoted to the role.

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Super Bowl vs. Oscars: how audiences stack up

An infographic breaking down the audiences of the two tentpole events of the year, with data from MediaCom Canada.

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MediaCom adds to leadership team

The agency has hired two new SVPs, with Kevin Kivi and Kevin Krossing both joining the Toronto office.

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What’s the ROI on the Olympics?

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.

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Canadian campaigns missing the mark online: study

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.

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GroupM shuffles its North American c-suite

Details on Harvey Goldhersz becoming the North American chief data officer at the company, and who is taking over his post at MediaCom.

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Kevin Johnson moves to MediaCom

Johnson is joining the c-suite at MediaCom, with Viki Alincy also moving to a new role at the GroupM agency.

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When campaigns attack: backup planning 101

Following a couple high-profile cases, execs from Mediacom and M2 Universal look at the potential costs of messages gone awry.

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The Mission: Lisa Feeney on reaching ethnic consumers

Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.