Articles Tagged ‘MediaCom’

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Up all night to get ratings?

Checking in with broadcast and media execs on the current value of overnight ratings and the changes that need to be made to the system.

JonGittings

Mediacom adds global strategy officer

Jon Gittings is joining the agency from his most recent role at OMG.

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Facebook extends campaign reach to third party apps

The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.

MichaelNeale

Where specialty is headed in Canada

Mediacom’s Michael Neale on profits, revenues and viewership on specialty channels, as the CRTC unveils updates to its upcoming pick-and-pay model.

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Mediacom signs with Medialets

The deal will allow buyers to centralize ad serving and track ads at scale.

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MediaCom rolls out sponsorship evaluation tools

The global media agency now offers Connected Sponsorship tools in Canada and other markets.

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What media execs want to see from the CBC

With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.

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Mediacom partners with Celtra on mobile

The media co has signed a global deal with the company to deliver more effective mobile ads for its clients.

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Sponsors unveiled for second season of Amazing Race Canada

Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.

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Next generation wearables, privacy and drones at SXSWi: blog

Jodi Brown, director of content at Mediacom, dissects the first days of the festival, with notes on the top trends and activations, from line-holders to the return of Grumpy Cat.

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Is YouTube really a “huge missed opportunity” for beauty brands?

Jodi Brown, director of content at Mediacom weighs in on a recent study that suggests influential vloggers are being overlooked.

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MediaCom names global head of digital investment

Vik Kathuria has been promoted to the newly created role from the US office.

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VW makes a movie

The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.