Articles Tagged ‘MediaCom’

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Are you using TV to its full potential?

Thinktv and MediaCom Canada’s Business Science division have partnered on a study to discover the correlation between TV and business growth.

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

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Rogers, Bell Media court sports lovers with 4K plays

Big broadcast is revving up the premium-pixels engine in the hopes that sports fans will pony up for a better picture.

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Programmatic Guaranteed now in public beta

Google’s automatic ad product, which has been in testing mode for six months, can now be accessed by all DoubleClick subscribers.

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John Jory to receive industry merit award

The achievement award will be presented to the former president of Clear Channel Canada during the speakeasy-themed OOH Showdown at the Arcardian Court.

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MediaCom takes top prize at M&M Global Awards

The agency took the most awards of the night, with OMD taking Campaign of the Year.

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GroupM looks to decode social media cues

A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.

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MediaCom tops global RECMA report

The agency beat former leader Carat on the Network Diagnostics ranking, which measures agencies based on factors like pitch competitiveness.

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Not to be Missed: Defy Media’s expansion

Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.

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MediaCom names new COO

GroupM veteran Toby Jenner has been promoted to the role.

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Super Bowl vs. Oscars: how audiences stack up

An infographic breaking down the audiences of the two tentpole events of the year, with data from MediaCom Canada.

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MediaCom adds to leadership team

The agency has hired two new SVPs, with Kevin Kivi and Kevin Krossing both joining the Toronto office.

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What’s the ROI on the Olympics?

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.