Articles Tagged ‘Meta’
WARC upgrades global ad revenue forecast through 2027
Canada is expected to see growth thanks in part to hosting FIFA World Cup matches next year.
Snapchat launches mental health feature in Canada
The social network has partnered with trusted organizations to provide resources based on users’ search terms.
Ad sales drive Meta, Alphabet and Amazon’s quarterly results
The tech giants all reported significant year-over-year revenue boosts.
Healthy Planet leans into first-party data for its Black Friday campaign
The retailer is increasing its spend in digital video and data-driven platforms to improve media efficiency and ROAS.
Industry News: Instagram gives Teen Accounts major update
Plus, the Loblaw retail media network adds hundreds of in-store screens and Just For Laughs partners with Stingray.
Tahini’s makes big bet with largest media investment to date
The multichannel plan includes OOH, paid social, influencer collabs and in-store activations within the channel mix.
Global ad market is set to double in value since pandemic: WARC
Advertising spend growth forecasts have been raised this year to US$1.17 trillion.
SiriusXM Canada adds Reddit to channel mix for the first time
The brand’s new campaign aims to position its audio entertainment offering as the ideal companion on the daily commute.
Dr. Squatch turning Ontario, Alberta and B.C. into ‘Mandlandia’
Spots starring Reacher’s Alan Ritchson will appear on YouTube, Meta, TikTok and CTV via Amazon Prime Video.
Heinz Canada boosts spend to drive brand recognition across social, OOH
The brand’s global campaign, ‘Looks Familiar,’ also includes a partnership with Uber Eats.
Meta expands ad capabilities for holiday season
New features include shoppable ads on Instagram Reels, video catalogue listings and expanded Omnichannel Ads.
Meta Q2 exceeds expectations, Microsoft reports strong year-end
Meta is investing in AI and hiring, while Microsoft’s cloud business is driving growth.
Industry News: Days Inns and Motel 6 sponsor western music festivals
Meanwhile, Meta adds DMs to Threads, and Netflix is reportedly in talks with Spotify for music content.
Generative AI drives new Meta ad solutions
AI enhances Advantage+ features, upgrades video generation and adds voice features to business AIs.
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
