Articles Tagged ‘Meta’

Meta Headquarters

Meta adds new Reels ad experiences and custom audience tools

The company’s enhancements also include new placements and formats on Instagram.

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Spotted! Meta uses AR to recognize Orange Shirt Day

The company is partnering with the Orange Shirt Society on the National Day for Truth and Reconciliation.

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Spotted! Just For Laughs stands up in the metaverse

The comedy festival will be airing several specials in Meta’s VR world.

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Meta releases new retail-focused ad automation tool

Advantage+ shopping campaigns automates up to 150 creative combinations at once.

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Meta commits to short-form video after revenue dip

The company continues to face pressure from macroeconomic challenges and Apple’s iOS 14 update.

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Meta brings payments to Instagram chats

The latest ecommerce-oriented move from the platform allows for purchases to be made within in DMs.

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Meta hires Nish Shah as agency lead

Initiative’s former chief strategy officer will be a strategic partner to help agencies drive results with the company’s platforms.

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Twitter, Facebook report user bump in Q1

Meta reversed its fortunes as Twitter braces for the impact of its new owner.

digital

Online News Act will make big tech negotiate ad deals with outlets

The Online News Act would allow media outlets to bargain collectively with tech giants.

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Meta consolidates automated ad products

The company rebranded the tools to help advertisers easily identify the products.

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Facebook lost users for the first time in Q4

Revenue continued to grow despite the loss in daily active users over the last quarter.

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Meta creates 3D avatars, experiments with NFL digital clothing

Today’s updates to its avatars, which will be cross-platform, are the company’s first steps into the metaverse.

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Spotted! Bringing theatre back to life with Instagram AR

Zulu Alpha Kilo helped the Young People’s Theatre remind its core audience of the benefits of performing arts.

Facebook

Why agencies shouldn’t sweat Meta’s ad targeting changes

Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.