Articles Tagged ‘Meta’
Brands can now use ad-embedded chatbots on Meta
The company is powering Messenger, WhatsApp, Instagram, and Facebook with new AI-based features.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Meta’s digital advertising drove a positive Q2
Total revenues reached US$39.07 billion, an increase of 22% year-over-year.
Vividata releases its Digital Consumer Update
Up to 96% of Canadian adults are reached by the top online properties in an average month.
Snapchat introduces new features to protect teens online
The app is adding new controls, making it harder for strangers to find and add teens.
More Ontario school boards join lawsuit against social networks
The plaintiffs alleges that TikTok, Snapchat, Instagram and Facebook disrupt students’ learning.
How Canadians are getting their news without Meta
MTM’s most recent report delves into how Canadians access news without Facebook or Instagram.
Meta enhances Gen AI with full image and text generation
The new AI features are expected to be available globally by the end of the year.
Social networks are the leading media channel for ad spend
WARC Media’s latest report shows that investment in AI has helped increase the popularity of the platforms.
Meta increases its revenue thanks to AI in advertising
The social networking giant’s revenues rose 27% to $36.4 billion in the first quarter of the year.
Media Moves: Google delays cookies phase-out, TikTok ban officially underway
A cookie-less future delayed, while TikTok’s ban edges closer.
B.C. puts online harm bill on hold after reaching a deal with social networks
Snapchat and TikTok say they are working to improve the safety of kids and teens on their platforms.
The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
Meta introduces new AI-powered ad tools
Advertisers on Meta have more ways to reach customers with new video options, AI-powered tools and improved ad formats.
Meta expands Instagram creator marketplace
The social network is also testing new custom AI to help advertisers match with the perfect creators.
