Articles Tagged ‘Metro’
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
Metro appoints Glassroom as its lead media agency
The partnership extends to all of the retailer’s banners in Ontario and Quebec.
Metro extending its loyalty program to Ontario
For the first time, Food Basics will be included in Moi Rewards.
Metro partners with MasterChef Québec
The grocery brand is integrated into the cooking challenge and has collaborated with other program partners for an omni-channel campaign.
Metro Media shuts down operations
The company’s CEO cited the end of Publisac distribution for putting an end to its digital transformation plans.
Metro picks Glassroom to lead digital in-housing efforts
The agency will use its collaborative “One Team” model to support the grocer in its digital media transformation.
Touche! renews with Tourisme Montreal, expands duties with Metro
The agency is once again handling the grocer’s media in Ontario, while also signing on to help a long-time tourism client navigate a new business reality.
Mondou wins Bye bye ad contest for a second year
The annual ratings darling brought in 3.22 million viewers and earned a 91% audience share.
Stingray adds Metro to retail media offering
Audio ads will be served across 1,100 stores in Ontario and Quebec.
Metro keeps it local, pairing with the Royal Winter Fair
Grocer’s campaign highlighting and attracting local vendors to its stores kicks off at the annual agriculture event.
Havas wins Metro, Food Basics in Ontario
Incumbent Touché! will retain the business in Quebec.
Torstar lays off 21 at StarMetro
Some services will be moved to north Toronto and Hamilton, although the size of those operations has yet to be determined.
Torstar courts national advertisers with Metro rebrand
Metro’s free daily newspapers in Vancouver, Calgary, Edmonton, Toronto and Halifax will soon be known as StarMetro.
Metro dives into custom content
The grocer has issued different “magazines” throughout the seasons, tailoring it to specific food trends throughout the year.
