Articles Tagged ‘Metro’

BMO Picnic 3

BMO makes the ‘BMOst’ of summer

The bank went grassroots, throwing an urban picnic in Toronto’s Yonge-Dundas Square to help promote its credit card, chequing and savings accounts.

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Jodi Brown named director of content marketing at MediaCom

Brown will head up the agency’s Marketing Beyond Advertising division and look to expand its branded content and experiential offerings.

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Next Media Stars: Katey Beaudry crafts a new telco strategy

The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.

MetroCanada

Juice Mobile signs with Metro

The company has signed a deal to represent the Torstar paper’s mobile inventory to advertisers.

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Metro launches new ad unit

The daily paper is running the “splitter,” which cuts double-page spreads across the middle, for the first time tomorrow morning with a new ad from Wind Mobile.

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GameTV broadens its scope

The channel has launched a robust consumer campaign and is looking to appeal to brands across a variety of sectors.

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Toronto Star brings out the Wheels

The newspaper will launch a national automotive magazine next month, which will be inserted into the Star and Metro dailies four times a year.

Metro H&M

Metro shares its love of news

The daily newspaper is rolling out a set of promotions as a fall extension of its “shareability” campaign that launched in the spring.

Sampling

In a TIFF: Pizza Nova sinks its teeth into sampling

The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.

Money

2015 Pan/Parapan American Games gets a media sponsor

Torstar’s online and print properties will provide the TO2015 Games with online and print ad space in the Toronto Star and Metro publications.

BMO world record

Spotted! BMO kicks off Guinness World Record attempt

The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.

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Labatt Blue’s patriotic augmented reality

Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.

The Grid

Subaru bursts out of The Grid

The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.

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Metro revamps and rolls out

The daily news publication has launched new mobile and desktop offerings to gear up for its biggest ad campaign ever.

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Metro polls taxi passengers

The newspaper is using Play Taxi Media touch-screens to conduct surveys with urban Canadians.