Articles Tagged ‘Metro’
GameTV broadens its scope
The channel has launched a robust consumer campaign and is looking to appeal to brands across a variety of sectors.
Toronto Star brings out the Wheels
The newspaper will launch a national automotive magazine next month, which will be inserted into the Star and Metro dailies four times a year.
Metro shares its love of news
The daily newspaper is rolling out a set of promotions as a fall extension of its “shareability” campaign that launched in the spring.
In a TIFF: Pizza Nova sinks its teeth into sampling
The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.
2015 Pan/Parapan American Games gets a media sponsor
Torstar’s online and print properties will provide the TO2015 Games with online and print ad space in the Toronto Star and Metro publications.
Spotted! BMO kicks off Guinness World Record attempt
The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.
Labatt Blue’s patriotic augmented reality
Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.
Subaru bursts out of The Grid
The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.
Metro revamps and rolls out
The daily news publication has launched new mobile and desktop offerings to gear up for its biggest ad campaign ever.
Metro polls taxi passengers
The newspaper is using Play Taxi Media touch-screens to conduct surveys with urban Canadians.
Metro launches six
The daily newspaper is expanding, with print editions in two new cities and digital-only publications in four additional locations.
Showing off what’s ‘Great’ in Britain
Britain’s national tourism agency, Visit Britain, targets travelling baby boomers with a new OOH and print campaign.
Guinness spreads the ‘Good’ word
The new campaign from the Diageo Canada brand takes its target market on a life tour.
Postmedia sells print titles to Glacier Media
The deal comes on the heels of Torstar announcing its increased investment in the Metro group of papers.
Tourism Victoria makes a splash in Calgary
The BC city drops sculptures of sea creatures into one of its key markets to engage families with a Facebook contest.
