Articles Tagged ‘Metrolinx’
Metrolinx broadcasts anti-screen time message in cinema
The GTA transit agency is launching a new campaign to position its Go Transit service as a family-friendly experience.
Industry News: Porter partners with Moosehead
Meanwhile, Forty Creek will be paying for rides on New Year’s Eve, and Instacart expands its Ads Academy into Canada.
Spotted! Go Maple Leafs Go Train leaves the station
MLSE has partnered with Metrolinx to run a blue-painted GO Transit train with giveaways for passengers.
Turo’s new GO Transit partnership comes with a pair of station takeovers
The car-sharing brand platform has a major presence at two stations to entice commuters into a bigger adventure.
WNBA’s first game in Canada draws 15 sponsors
Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.
Metrolinx brings on Durham College as first station name sponsor
The new sponsorship deal will see the station take the college’s name for 10 years.
Metrolinx still seeking sponsors for GO station naming rights
The company looks to new revenue opportunities while it recovers from the effects of the pandemic.
Metrolinx uses Instagram’s new Reels to reach youth
Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.
Metrolinx eyes growth as a media property
The transit agency is looking beyond naming rights, mulling everything from co-branding to entertaining pop-ups.
ICYMI: Metrolinx pulls back curtain on GO sponsorships
Plus, Postmedia refinancing officially closes and Friends of Canadian Broadcasting call on leaders to change tax act.
Scotiabank adds transit to its hockey plan
Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.
Sony Music sings a duet with Metrolinx
The parties collaborated on two different playlists to promote their respective offerings of music and transit.
Good to GO: How IMA will update transit ads
A new 12-year deal will see IMA manage and modernize advertising across all of GO Transit as well as on future Metrolinx projects.
