Articles Tagged ‘Mic rondtable’
MiC Roundtable: Shifting ad dollars to retailers
Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.
MiC Roundtable: Digital domination in an age of risk
In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.
MiC Rountable: Mass vs. efficiency, traditional vs. digital
For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.
