Articles Tagged ‘MiC roundtable’

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MiC Roundtable: Impact beyond investment

As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?

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MiC Roundtable: What’s happening with influencer investment?

As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.

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MiC Roundtable: The new conversations around investment

The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.

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MiC Roundtable: Playing the long game in content

Attendees were candid about the tension – and triumph – they experience when building long-term content programs.

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MiC Roundtable: Influencers, media strategies and new metrics

From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.

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MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.

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Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

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The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

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MiC Roundtable: How client-agency relationships are evolving

In part two of our roundtable, attendees discuss how the sensitivity of clients’ business plans affects the agency’s work, and what tools agencies still need.

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MiC Roundtable: OK media, what’s the plan?

As part of our roundtable series, media experts weigh-in on investments in direct-to-consumer tech, brand planning and the age of transparency.

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MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.

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MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

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MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

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Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.