Articles Tagged ‘MiC roundtable’

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talk communication and testing testing testing!

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Roundtable: Rehearsing for a future you can’t predict

Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.

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Virtual Roundtable: Fashion retailers emerge from hibernation

Leaders across the industry discuss how the reopening phases are affecting their media strategies.

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Shepherding through the mayhem: roundtable

Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.

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Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

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Virtual Roundtable: Finance brands talk sponsorship, spending and more

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

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MiC Roundtable: Impact beyond investment

As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?

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MiC Roundtable: What’s happening with influencer investment?

As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.

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MiC Roundtable: The new conversations around investment

The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.

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MiC Roundtable: Playing the long game in content

Attendees were candid about the tension – and triumph – they experience when building long-term content programs.

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MiC Roundtable: Influencers, media strategies and new metrics

From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.

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MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.

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Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

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The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

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MiC Roundtable: How client-agency relationships are evolving

In part two of our roundtable, attendees discuss how the sensitivity of clients’ business plans affects the agency’s work, and what tools agencies still need.