Articles Tagged ‘MiC Roundtable’

MiC Roundtable, Part 3: how the industry can thrive in the future

Industry leaders talk challenges they may face in five years.

MiC roundtable, Part 2: forecasting mass audiences and role of AI

Industry leaders discuss how media is evolving.

Media Roundtable, Part 1: current spend trends

Industry leaders discuss which channels they’re funneling marketing funds towards.

MiC Roundtable, Part 3: The fear of missing out on untapped audiences

In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.

MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?

Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.

MiC Roundtable: Where are media dollars going?

Media leaders and marketers discuss the challenges they’re (still) facing when it comes to closing the gap between digital and traditional media investment.

Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talk communication and testing testing testing!

Roundtable: Rehearsing for a future you can’t predict

Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.

Virtual Roundtable: Fashion retailers emerge from hibernation

Leaders across the industry discuss how the reopening phases are affecting their media strategies.

Shepherding through the mayhem: roundtable

Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.

Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

Virtual Roundtable: Finance brands talk sponsorship, spending and more

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

MiC Roundtable: Impact beyond investment

As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?

MiC Roundtable: What’s happening with influencer investment?

As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.

MiC Roundtable: The new conversations around investment

The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.