Articles Tagged ‘Microsoft’
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
Spotted: Toronto’s floating Xbox
The installation featured the work of local artists, game trailers and secret codes as part of a global OOH campaign.
Media Experts gets recognition from Microsoft
After more than 10 years of work with the tech and media giant, the IPG shop has been awarded as its Canadian agency partner of the year.
The Globe pairs with Microsoft for sponsored podcast
The fully integrated series is a first for The Globe and Mail, as Microsoft aims to reach more C-suite decision-makers.
Verizon, Microsoft ink multi-year native deal
Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.
Gaming isn’t just for teens on consoles anymore, says Twitter
The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.
Robert Jenkyn is back at Media Experts
After years on the publishing side, he has been named EVP at the IPG Mediabrands-owned agency.
Alyson Gausby joins Twitter
The former AOL exec has joined the social platform as its head of research.
Botting the live sports landscape
TheScore has gone live with a bot that gives its users all the updates they want while also settling private arguments.
NLogic hires Microsoft director
Peter Farfaras has joined the software solutions producer as its senior director of business development.
Spotted! Microsoft’s frozen moment
Xbox promotes its newest game with an experience that’s paused in time.
Millions tune in for live NFL game on Yahoo
Yahoo CEO Marissa Mayer narrows in on mobile as Yahoo’s focus, with an inaugural play live-streaming an NFL game from London, U.K.
Strolz moves to global role at AOL
The GM has been promoted as the Microsoft Advertising team finalizes integrations into the AOL Canada office.
Photo Gallery: BCON Expo 2015
Shots from last week’s strategy and Playback-hosted branded content conference in Toronto.
Waze begins sales drive in Canada
The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.
