Articles Tagged ‘Microsoft’

Amazon brings AI shopping assistant Rufus to Canada

The e-commerce giant launches the tool as other tech companies revamp their own chatbots.

Microsoft revamps Copilot chatbot to appeal to more brands

The updates are meant to bring more companies into its advertising ecosystem.

Perplexity prepares to introduce ads amid plagiarism allegations

The Gen AI platform plans to launch sponsored ad units for brands in Q4.

Major layoffs hit Alphabet and Microsoft

Both tech giant said they would be focusing resources on developing products related to artificial intelligence.

Microsoft is piloting a retail ad network

The company also announced new tools to activate first-party retail data in-store and across other platforms.

Tech and media organizations form coalition to combat content fraud

Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.

Spotted: Toronto’s floating Xbox

The installation featured the work of local artists, game trailers and secret codes as part of a global OOH campaign.

Media Experts gets recognition from Microsoft

After more than 10 years of work with the tech and media giant, the IPG shop has been awarded as its Canadian agency partner of the year.

The Globe pairs with Microsoft for sponsored podcast

The fully integrated series is a first for The Globe and Mail, as Microsoft aims to reach more C-suite decision-makers.

Verizon, Microsoft ink multi-year native deal

Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.

Gaming isn’t just for teens on consoles anymore, says Twitter

The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.

Robert Jenkyn is back at Media Experts

After years on the publishing side, he has been named EVP at the IPG Mediabrands-owned agency.

Alyson Gausby joins Twitter

The former AOL exec has joined the social platform as its head of research.

Botting the live sports landscape

TheScore has gone live with a bot that gives its users all the updates they want while also settling private arguments.

NLogic hires Microsoft director

Peter Farfaras has joined the software solutions producer as its senior director of business development.