Articles Tagged ‘Mike Power’

24 Hours Toronto web

Postmedia’s free daily rebrands

The publisher’s latest rebranding is of the free Toronto daily, with Ripley’s Aquarium of Canada as launch sponsor.


Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour

Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.


Media weigh-in: Weather-triggered activations

Winter? What winter? MiC asked Mike Power at MediaCom and Lynn Mayer at Vizeum to weigh in on the effect of recent wacky weather patterns on OOH planning.