Articles Tagged ‘MindShare’

Is GroupM being dismantled? Reports point to rebrand and restructuring
WPP individual agencies would house dedicated client teams, but no longer operate as distinct business units.

PHD Canada names Cory Peters chief media officer
In this newly created role, Peters is mandated to strengthen PHD’s connected approach and deliver results-driven strategies.

Glassroom names Sarah Thompson as Toronto exec managing director
The former Dentsu Media Canada president will drive the growth and profile of Glassroom in Toronto and Canada.

Ferrero Rocher taps luxury brands to elevate its connection with holiday hosts
The brand’s latest campaign revolves around a contest with luxurious “prices” and experiences.

Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.

Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.

GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.

Mindshare hires Nancy Hall as North American CEO
The former Matterkind CEO will lead agency operations across Canada and the U.S.

GroupM appoints EVP of performance and innovation
Gautham Pingali will co-lead GroupM Nexus, the agency group’s new performance media organization.