Articles Tagged ‘Mindshare Canada’
Getting to Know: Lesley Conway
Lauren Richards talks with Mindshare Canada’s CEO about the importance of “intentional media” and making the industry fun again.
Most-read of 2023: Agencies
From media review to new execs, here are the stories from the agency sector that readers were most interested in this year.
Mindshare Canada evolves its leadership team
Julia DiClemente, Meredith Menkes and Stesha Scott get new roles as the agency plots out a transformation of its business.
Why a strong culture is also good business for media agencies
Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.
Mindshare Canada hires Lesley Conway as CEO
The agency’s new leader brings years of senior experience from the likes of Hatch64, Bell and Astral.
General Mills names Mindshare Canada as AOR
The CPG aligns its Canadian assignment with the GroupM agency, which handles buying in 15 markets globally.
Sarah Thompson moves to Theo
Mindshare’s chief strategy officer will put her focus towards WPP’s dedicated Rogers agency.
Mindshare Canada lets CEO Devon MacDonald go
GroupM CEO Stuart Garvie will be leading the agency until a permanent replacement is found.
Ad revenue rebounds for Spotify
The quarter added almost three times more ad-supported users during the quarter than it did paying subscribers.
How blacklisting ‘coronavirus’ could affect programmatic
The term “coronavirus” has become the second-most blacklisted programmatic term for advertisers, according to Integral Ad Sciences.
Where do Canadians stand on voice technology?
More than 88% of Canadians use voice technology, but not when it comes to online purchasing.
ICYMI: An unconventional win for Mindshare
Plus, the AdClub taps Canada’s youngest talent.
SXSW perspectives: Mindshare
The festival has become a choose-your-own adventure book. And so has media.
Mindshare opens new specialty division
Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.
CES 2019 perspectives: Mindshare
With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.
