Articles Tagged ‘Mindshare Canada’

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Sarah Thompson moves to Theo

Mindshare’s chief strategy officer will put her focus towards WPP’s dedicated Rogers agency.

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Mindshare Canada lets CEO Devon MacDonald go

GroupM CEO Stuart Garvie will be leading the agency until a permanent replacement is found.

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Ad revenue rebounds for Spotify

The quarter added almost three times more ad-supported users during the quarter than it did paying subscribers.

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How blacklisting ‘coronavirus’ could affect programmatic

The term “coronavirus” has become the second-most blacklisted programmatic term for advertisers, according to Integral Ad Sciences.

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Where do Canadians stand on voice technology?

More than 88% of Canadians use voice technology, but not when it comes to online purchasing.

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ICYMI: An unconventional win for Mindshare

Plus, the AdClub taps Canada’s youngest talent.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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Mindshare opens new specialty division

Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.

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Corus nabs former Mindshare Canada director

Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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Karen Nayler looks back at agencies’ changing roles

Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.

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Devon MacDonald named Mindshare Canada CEO

Karen Nayler will retire at the end of July.

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Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.