Articles Tagged ‘Mindshare Canada’

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Ad revenue rebounds for Spotify

The quarter added almost three times more ad-supported users during the quarter than it did paying subscribers.

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How blacklisting ‘coronavirus’ could affect programmatic

The term “coronavirus” has become the second-most blacklisted programmatic term for advertisers, according to Integral Ad Sciences.

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Where do Canadians stand on voice technology?

More than 88% of Canadians use voice technology, but not when it comes to online purchasing.

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ICYMI: An unconventional win for Mindshare

Plus, the AdClub taps Canada’s youngest talent.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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Mindshare opens new specialty division

Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.

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Corus nabs former Mindshare Canada director

Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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Karen Nayler looks back at agencies’ changing roles

Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.

Devon MacDonald

Devon MacDonald named Mindshare Canada CEO

Karen Nayler will retire at the end of July.

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Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.

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Touche named strategy’s Media Agency of the Year

OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.

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The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.