Articles Tagged ‘Mindshare Canada’
Corus nabs former Mindshare Canada director
Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.
Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
Karen Nayler looks back at agencies’ changing roles
Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.
Devon MacDonald named Mindshare Canada CEO
Karen Nayler will retire at the end of July.
Media agencies blowing up on the AToMiC shortlist
Five media shops are in contention for work across beer, CPG, automotive and airline brands.
Touche named strategy’s Media Agency of the Year
OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.
The battle of AR and VR, and how brands are using AI: SXSW recap
Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.
Dove partners with Snapchat to filter out negative messaging
As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.
Mindshare Canada expands with Content+ division
CEO Karen Nayler on how the global division, which is being led by new hire Darcy MacNeil (pictured), is being adapted for the market.
Experts weigh in on Super Bowl ads and Canadian value
Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds
Mindshare Canada wins Indigo
The agency takes over from UM, following a competitive review.
The Pokemon effect: one week in
Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.
Mindshare adds a director
Karine Huard has joined the agency’s new Montreal office as its director of business development and strategy.
CW upfront 2016: Network shoots for a super fall
Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)
