Articles Tagged ‘Mindshare Canada’
ABC upfront 2016: a Notorious new Thursday, more family fare
Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).
Ford signs on for Canada’s ‘First View’
The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.
Mindshare wins Nordstrom in Canada
The GroupM agency will handle media planning and buying ahead of the retailer’s 2016 expansion into Toronto.
Data Dive: Women most likely to ‘like’ brands online
The categories that get the most likes on social media, times of day they get attention, and channels that get the most follows, according to research from Mindshare Canada.
Upfronts 2015: CW knows what millennials want
Victoria Morris, director of trading at Mindshare Canada, on the CW’s short and sweet new slate and savvy digital strategy.
Jake Norman moving to Facebook
The Mindshare Canada president and CSO is joining the social media company as its head of agency development.
Mindshare Canada adds two
The agency has hired Greg Araujo as director of analytics and Kirsten Moore as a managing director, closing 2014 as Office of the Year for the Mindshare network in North America.
Tomik ‘calls’ it at Rogers, as One Call marches on
The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.
Pick Your Platform: Armin Huska on the connected car and Amazon’s Dash
Mindshare Canada’s chief digital officer on the conundrum of predicting the next big thing, and the two innovations that are exciting him most at the moment.
Upfronts 2014: The CW reaches new demos
Mindshare’s Janine Newbigging is impressed with the quality of new show ideas, as the channel moves away from its Gossip Girl roots.
Upfronts 2014: CBS goes big on drama
Lina Alles, chief trading officer at Mindshare Canada, on the channel’s new offerings, which include two new crime show spinoffs.
Mindshare wins Manulife Financial
The media co has been selected along with DentsuBos to handle work for the financial services group.
Mindshare expands c-suite
Karen Nayler tells MiC about the people she calls her “enabling” team.
One Last Thing: Armin Huska on Facebook buying WhatsApp
We asked the chief digital officer at Mindshare Canada to share his take on the implications of the $19 billion acquisition of the mobile messaging service.
Mindshare Canada promotes Sandra Bonnick
Bonnick has been promoted to managing director, client leadership for the Unilever team after starting out as director of the personal care division for the account four years ago.
