Articles Tagged ‘Mindshare Canada’
Mid-season TV check-up
Media pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.
Dove targets Twitter bashing
The Unilever brand turned self-critical messages during last night’s Victoria’s Secret Fashion Show to positive Tweets.
Nielsen Online Campaign Ratings now available in Canada
The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.
Cannes blog: Trends in this year’s Media Lions
From the blurring of tech, content and media to the use of stunts, the Canadian Media judge, Karen Nayler, goes over the top trends from entries in this year’s awards.
Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good
Karen Nayler takes in Monday’s talks in Cannes, which ranged from Jack Black’s web series to this year’s Cannes Chimera competition.
Karen Nayler named to Cannes Media jury
The Mindshare Canada CEO will participate in the first round of the new judging process this year.
Blog: Mindshare’s Heather Dawson on her first trip to CES
The digital director takes MiC through her first trip to the Las Vegas-based show.
Walmart Canada launches a magazine with Rogers Media
The Walmart Live Better magazine will be distributed in-store, online and through an iPad app.
Mazda goes covert
The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.
Mindshare Canada expands digital team
Armin Huska, Meir Vatagsky and Renee Mellow have all joined the GroupM agency.
Mindshare Canada wins University of Toronto
The media co will work with new agency of record JWT Canada on campaigns for the school.
Mindshare Canada expands executive suite
Jake Norman has been promoted to the new role of president and chief strategy officer at the media agency.
Spotted! Axe takes to the slopes
The Unilever brand sponsored a bra tree and placed ads at 10 ski areas to target young males.
Mindshare Canada builds digital department
Jodi Kasten is joining the agency as the managing director of digital.
TV advertising wins hands down: TVB study
Laura Gaggi, Bruce Neve and Jake Norman weigh in on study results from the Television Bureau of Canada.
