Articles Tagged ‘MindShare’
Mindshare Canada hires Lesley Conway as CEO
The agency’s new leader brings years of senior experience from the likes of Hatch64, Bell and Astral.
Mindshare retains Rogers duties after Theo is dissolved
The bespoke WPP agency will soon be no more after the bulk of creative duties are moved to Sid Lee.
General Mills names Mindshare Canada as AOR
The CPG aligns its Canadian assignment with the GroupM agency, which handles buying in 15 markets globally.
ICYMI: StackAdapt adds reporting for offline sales
Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.
PHD wins Unilever’s Canadian business
Mindshare, which has handled media here since 2010, still managed to hold on to the biggest portions of the review globally.
Publishers and platforms split between rev sharing options, delaying next steps
The Department of Canadian Heritage released the findings of its discussions with the industry on how to level the playing field between digital players and local news media.
Corus extends a digital content partnership into linear TV
Appleton’s “Hidden Gems” series is not only running on male-centric Complex, but broadening its reach with programming blocks across three Corus networks.
Facebook has put global media up for review
The social platform is the second largest advertiser globally, after Google, in their shared sector.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
GroupM launches tool to make more ethical data decisions
The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.
Mindshare Canada lets CEO Devon MacDonald go
GroupM CEO Stuart Garvie will be leading the agency until a permanent replacement is found.
