Articles Tagged ‘MindShare’
The summertime screen slump didn’t last: study
Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.
Blog: Call your agency, for the sake of local news
Mindshare’s Sarah Thompson on why local media is at stake – and how marketers can help.
Walmart Canada creates a limited Canadian edition of Supermarket Sweep
Although the upcoming reboot is U.S.-based, the retailer found a way to deliver a homegrown twist.
Mindshare global CEO is out
Nick Emery has been ousted following what management calls “a clear breach of the company’s code of conduct.”
Group music listening is going up. Why does this matter for brands?
The morning commute is no longer the easiest place to reach Canadians with audio – it’s in parks, mid-day and during family time.
People Moves: Carat, Theo and more
Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.
People Moves: Mindshare’s Theo takes shape
Plus, TLN and the Trade Desk bolster their management team, and Narcity adds its top editor.
We’re officially past the pandemic screentime surge
Mindshare’s research shows that even though Canadians are still apprehensive about the pandemic, they’re choosing nature over movies and TV.
Could Quibi’s struggles be a lesson for incoming SVODs in the market?
Experts try to pinpoint where the streamer fell short, while one strategist believes there’s still time for it to turn things around.
Device and media consumption during the pandemic may have peaked
The outside world is proving tempting – for now – as Canadians start to settle into their own personal new normals.
Rogers moves account to WPP, Mindshare takes media
The new unit, Theo, is designed for more efficiency as all aspects of the communication strategy work under one roof.
Shepherding through the mayhem: roundtable
Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.
What does pitching look like amidst the Zoom boom?
From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.
Canadians still big on news notifications, indifferent to ‘Zoom TV’
A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.
What will Canadians do (and not do) once restrictions lift?
Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.
