Articles Tagged ‘MindShare’
People Moves: Mindshare, Havas and MediaCom
Industry veterans and new faces alike are shifting in the agency world.
Dove taps OOH to expand paternity campaign
The new phase of the cause marketing campaign debuted after new legislation came into effect.
SXSW perspectives: Mindshare
The festival has become a choose-your-own adventure book. And so has media.
Mindshare opens new specialty division
Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.
What’s the impact of Twitter’s troll crackdown?
The changes were made to keep users safe and happy. But is it enough?
How Canada’s LGBTQ+ population consumes media
A new study by Mindshare argues that LGBTQ+ representation isn’t just healthy for communities, it’s healthy for brands.
CES 2019 perspectives: Mindshare
With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.
Bell asks its telco customers to get more personal
Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.
Media Roundtable: What’s changing for brands?
Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?
Media Roundtable: Marketing models, measurement and millennials
Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.
Devon MacDonald on facing fears and change in 2019
Mindshare’s CEO on how to evade defeat by running towards change in the new year.
How will the industry remember 2018?
We reveal what got the viewers – and us – most excited.
YouTube rolls out ad pods
The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.
Media agencies take CMA Gold
Mindshare, Touché and UM all took home trophies.
