Articles Tagged ‘MindShare’
Mindshare Canada cuts chief digital officer role
Armin Huska, who held the position since 2012, left the agency after his role was made redundant.
What’s the opportunity in IGTV?
Industry insiders weigh in on the potential of Instagram’s new long-form video app for influencers, users and brands.
Mindshare launches new on-demand division
The new division was created in response to more diverse clients coming to the agency with last-minute requests.
HSBC nixes Mindshare, awards Canadian account to Omnicom
The global media group takes over for Mindshare, which has held the account since 2004.
Mindshare Canada adds new division, hires three
FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.
How Amex’s branded content play paid off
Pairing with Buzzfeed’s Bring Me and Tasty, the brand created custom content to appeal to experience-hungry millennials.
Karen Nayler looks back at agencies’ changing roles
Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.
Devon MacDonald named Mindshare Canada CEO
Karen Nayler will retire at the end of July.
Spotted! Becel’s gastro greenhouse
The margarine brand has opened a restaurant made entirely out of plants.
Mindshare top Canadian agency on Warc ranking
The Warc 100’s media agency list is topped by Starcom Chicago.
RECMA releases its latest Canadian report
Media agencies get assessed on their ability to win and maintain new business.
Pandora switches to Mindshare
The luxury jeweler moved its business from Maxus ahead of the impending Wavemaker merge.
Mindshare’s content push: MAOY 2017
The Toronto shop boosts its agility with a newly launched business unit.
DAZN’s broadcaster deal changes the game
The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
