Articles Tagged ‘MindShare’

Victoria Morris, Mindshare Canada

Upfronts 2015: Fox gets funny and brings back the spooky

Victoria Morris, director of trading at Mindshare Canada, says Fox has a hit on its hands with Scream Queens, and excitement is building for the relaunch of The X-Files.

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Becel butters up CBC viewers

The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.

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Reactions roll out to Let’s Talk phase two

Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.

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Jaguar ups engagement with interactive ad

The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.

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Tim Hortons makes a major hockey play

The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.

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Mazda signs on with the Property Brothers

Lynn Chambers, VP of client marketing at Corus Entertainment, on the new deal, the first integrated auto sponsorship for the W Network show.

CBNR Bill Talker for Restaurants

EnRoute and Jaguar Land Rover partner up

An expanded digital package and new event series have been added for the luxury auto brand’s second year as sponsor of Canada’s Best New Restaurants.

Notable

Ford connects with Notable

The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.

Mobile

Data Dive: How Canadians are using mobile

Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.

Depend

Spotted! Depend shows off its wares

The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.

JakeNorman

Seven World Cup takeaways: blog

The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.

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Canada up for six Media Lions in Cannes

The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.

TimHortons

Spotted! Tim Hortons’ #tbt celebration

Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.

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Upfronts 2014: Fox offers uninspiring glimpse into new year

Lina Alles, chief trading officer at Mindshare Canada, lays out details of the new slate of programming at the broadcaster, but isn’t holding out much hope for the shows.