Articles Tagged ‘Mini’
Critical Mass wins BMW media review
The Omnicom agency picks up Canadian duties from Media Experts, which has handled the account since 2009.
Behind the Globe’s podcast partnerships
The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.
Corus takes a community approach to reaching moms
A new partnership with Yummy Mummy Club aims to extend the media company’s reach to mothers through social media and branded content.
Mini highlights its ‘design with bite’
The car co is introducing the Paceman to the market with an all-video campaign.
On-the-go Mini showrooms: MiC’s Global Tour
MiC spoke with Derek Bhopalsingh at MEC and Jake Norman at Mindshare about campaigns that are bringing products to consumers in new ways.
MiC’s Global Tour: experiential
Victoria Morris from Mindshare gives her thoughts on executions from Mini in Brazil, Banana Republic in the US and Andes Beer in Argentina.
MAOY Silver: Media Experts stays ahead of the curve
The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.
