Articles Tagged ‘MiO’

MiO Squirtcar Schedule

MiO brings music to transit riders during NXNE

The Kraft brand is just one sponsor aiming to create a better festival experience by appealing to fans’ needs, as well as their sense of creativity.


MiO gets sporty

The Kraft Foods water enhancer has launched a new campaign to kick off its MiO Sport.


The Verdict: Kraft sets the bar for MiO

The brand tells MiC that the water enhancer is seeing similar growth patterns in Canada as it has in the U.S., as well as how it’s playing in the digital field.


Kraft mixes things up with a new offering

The brand has launched MiO, an on-the-go drink mix that looks to reach male millennials, and is entering the Canadian market with a summer-long TV and digital buy.