Articles Tagged ‘Mitch Dent’
Blue Ant adds to its leadership team with key promotions
Jamie Schouela has been named chief operating officer.
Could context-based targeting be the preferred cookie-free approach?
Methods based on where an ad appears has benefits for both advertisers and publishers.
Cottage Life signs on as media sponsor of cottage country festival
The media brand is building a long-term relationship with the festival and promoting the event across its platforms with contests and on-site activations.
Blue Ant acquires connected TV marketplace Media Pulse
The company’s SVP says extending its capabilities for advertisers is a natural progression from its FAST investment.
Exclusive: Blue Ant Media acquires MobileSyrup
The company was looking to expand its digital scale with a distinctly Canadian brand.
Are brands missing opportunities with the 50+ cohort?
Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.
Upfronts ’19: Blue Ant partners with Xumo, Diply and more
As linear grows, the multimedia company wants to ensure it’s growing its digital footprint sustainably.
MiC Roundtable: Buying in context
Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.
MiC Roundtable: On valuing audiences and defining ‘premium’
New players, new opportunities, new problems – see what our experts had to say about the wild world of media.
MiC Roundtable: The impact of the disruptors
Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.
MiC roundtable: Working toward media sustainability
Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.
Blue Ant Media presses play on gaming division
The partnership with Toronto-based Enthusiast Gaming will open doors for advertisers across categories, says VP Greg Trought.
Blue Ant ups its partnership power with new hire
Tyler Cameron will lead business partnerships for the Blue Ant Plus business in hopes of accelerating its growth.
Social brand business growing at Blue Ant Media
The company has hired Sady Magendran as managing director for its Blue Ant Plus division.
Blue Ant gets social with Blue Ant Plus
The media company created the new division in response to an increasing demand for social content from clients.
