Articles Tagged ‘MKTG’
Scotiabank and PHD win big at the 2023 Sponsorship Marketing Awards
Meanwhile, Wasserman took home the Agency of the Year title at this year’s SMAs.
How valuable is a Canadian Super Bowl buy?
Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.
People Moves: Doane named CBC Indigenous advisor
Plus, Matthew Logue and Matthew Klar announce what’s next after leaving MKTG Canada.
People Moves: Alfredo Tan moves to sports media
Plus, more changes at MKTG and MediaTonik bolsters its Toronto operations.
What’s a sponsor to do when the Raptors head south?
Toronto’s beloved NBA team will play home games in Tampa next season. This doesn’t necessarily leave in-person sponsors out in the cold.
MKTG picks its new leaders
David Chong and Andrew Shulman are longtime consultants whose backgrounds will help brands pivot to digital activations.
Michael Beckerman lands at Torstar
The former MKTG CEO has a long history with new co-owner Jordan Bitove thanks to their decades in sports industries.
Will sponsors become more engaged in the debate over team names?
Belairdirect said it will end its relationship with Edmonton’s CFL team if it does not make concrete steps toward changing its name.
E-sports is an opportunity, but requires long-term buy-in
MKTG’s Matthew Klar on how to ride the current wave of e-sports without being seen as opportunistic by die-hard fans.
MKTG dives into sponsor receptiveness
For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.
MKTG picks its new president and CEO
Sports and marketing veteran Michael Beckerman will take the skills he’s honed at Nike, BMO and more into the agency world.
Matthew Logue to step down as MKTG president
After 10 years with the agency that has been acquired, quadrupled in size and brokered major deals, Logue says it’s time to move on.
Matthew Logue on sponsorship game-changers
MKTG’s president shares his thoughts on sponsorship in Canada for MiC’s Industry Wish List.
Tennis Canada to offer naming rights to new B.C. facility
Tennis may not have the media draw of the NBA or NHL, but Burnaby’s new training centre could offer significant CSR value.
After the arena: Diving into Scotiabank’s hockey strategy
EVP and CMO John Doig says it’s not stopping at placing logos on its newly sponsored arena.
