Articles Tagged ‘MKTG’
MKTG ups Matthew Klar to VP of strategy
Matthew Klar has been promoted to his new role from director.
Matthew Logue on MKTG’s big win
After the Sponsorship Marketing Council Canada crowns it Agency of the Year, MKTG’s president reflects on what’s driving change in the sponsorship industry.
MKTG’s leaders look to sponsorship beyond sports
MKTG new president Matthew Logue and CEO Brian Cooper see a broader, more complex arena of new players and higher stakes.
MKTG names Matthew Logue president
S&E founder Brian Cooper will stay on as CEO of the agency he’s steered for a decade.
Oikos targets men with NHL sponsorship
The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.
Scotiabank embraces short form for new Heroes of Hockey Day season
Why the bank is focusing on more “snackable” content this time around.
Why Cadillac Fairview is teaming up with the Olympics
Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.
Brian Cooper brings sport sponsorship know-how to Ryerson
The CEO of the Dentsu Aegis agency has joined the university’s Ted Rogers School of Management as an executive in residence.
