Articles Tagged ‘MLB’


The latest in cancellations: Sports, U.S. Upfronts and more

As businesses and bodies take measures against COVID-19, the media and entertainment industries have made significant changes.


What’s unique about Canadian sports streaming?

When it comes to online sports, there are riches in niches.

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Coors Light becomes MLB’s beer in Canada

Baseball may be America’s pastime, but the Molson Coors brand will build league-level experiences for fans this season.

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Twitter takes the mound with MLB partnership

The social platform will live stream one game per week, but only out-of-market games.


Vikings to capitalize on Jays fever

The History drama is expanding its target demo by adding a special guest star to its fourth season.


ALCS decider wins the day: Numeris

The baseball game segment on Sportsnet had the most average viewers for the week of Oct. 19 to 25.


Sportsnet posts record-breaking October

Driven by the post-season success of the Toronto Blue Jays the Rogers Media specialty posted its highest ratings and digital traffic ever.


Jays’ ALCS games topping almost 4 million

Averaging 3.8 million and 3.9 million viewers respectively, the team’s first two ALCS matches on Sportsnet continued to track big.


Twitter sees Blue Jays boost

How the team’s playoff run is playing out on the platform.


Jays break hockey record

Friday’s game against the Yankees brought the channel’s most viewers ever, with the weekend series setting a record for the Jays.

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NHL and MLB team up for digital deal

The unusual partnership will see the MLB’s Advanced Media division share tech across the NHL’s digital platforms.

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Honda’s year-round sponsorship plan

The brand’s newly expanded NHL sponsorship gives the car co a presence with Canadians all year.

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Rogers Media unveils Sportsnet 360

The new channel, formerly The Score, will launch on Canada Day with an MLB match-up and the new show Blue Jays Xpress.