Articles Tagged ‘MLS’
Celsius expands its MLS sponsorship into Canada
The new energy drink on the block inked a US-only deal last season.
The Major League Soccer signs a new sponsor
Chevrolet will collaborate with the MLS to host events at the league’s training facilities, and will run digital ads in the stadium.
Asahi signs on to sponsor MLS Canada, Vancouver Whitecaps
The beer brand will have a presence during all Canadian broadcasts and on-site at team stadiums.
Caterpillar signs sponsorship with MLS
The heavy machinery brand is looking to connect with the league’s young, diverse audience.
Major League Soccer comes back, plans expanded postseason
Bell Media’s TSN retains exclusive English-language broadcast rights to the league.
Major League Soccer is back (and so are brands)
TSN will broadcast 54 matches between July and August.
The latest in cancellations: Sports, U.S. Upfronts and more
As businesses and bodies take measures against COVID-19, the media and entertainment industries have made significant changes.
Kellogg Canada inks multi-year sponsorship with MLS
Snack brands Pringles, Rice Krispies, Pop-Tarts and more will be integrated during TV broadcasts.
MLS moves to TVA Sports in Quebec, renews with TSN
TVA Group has now doubled its soccer content for the season, from 21 games to more than 50.
MLS Cup closes record-breaking playoff season for TSN and RDS
Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.
How Kia Canada handled being locked out of the MLS Cup
Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.
Toronto/Montreal game beats previous MLS record on TSN and RDS
Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.
Montreal/Toronto MLS game doubles TSN record
More than a million people watched the Wednesday night game, far surpassing the previous high of 587,000.
TSN readies for soccer-heavy summer
The channel is dedicating a content lead to the sport as ratings grow in the double-digits.
TSN draws record audience for TFC home opener
The Bell Media sportscaster brought in the largest audience ever for the broadcast of an MLS game for the Toronto team’s opening match at home.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
