Articles Tagged ‘MLS’

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Caterpillar signs sponsorship with MLS

The heavy machinery brand is looking to connect with the league’s young, diverse audience.


Major League Soccer comes back, plans expanded postseason

Bell Media’s TSN retains exclusive English-language broadcast rights to the league.


Major League Soccer is back (and so are brands)

TSN will broadcast 54 matches between July and August.


The latest in cancellations: Sports, U.S. Upfronts and more

As businesses and bodies take measures against COVID-19, the media and entertainment industries have made significant changes.


Kellogg Canada inks multi-year sponsorship with MLS

Snack brands Pringles, Rice Krispies, Pop-Tarts and more will be integrated during TV broadcasts.


MLS moves to TVA Sports in Quebec, renews with TSN

TVA Group has now doubled its soccer content for the season, from 21 games to more than 50.


MLS Cup closes record-breaking playoff season for TSN and RDS

Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.


How Kia Canada handled being locked out of the MLS Cup

Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.


Toronto/Montreal game beats previous MLS record on TSN and RDS

Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.


Montreal/Toronto MLS game doubles TSN record

More than a million people watched the Wednesday night game, far surpassing the previous high of 587,000.


TSN readies for soccer-heavy summer

The channel is dedicating a content lead to the sport as ratings grow in the double-digits.


TSN draws record audience for TFC home opener

The Bell Media sportscaster brought in the largest audience ever for the broadcast of an MLS game for the Toronto team’s opening match at home.

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Rogers Media unveils Sportsnet 360

The new channel, formerly The Score, will launch on Canada Day with an MLB match-up and the new show Blue Jays Xpress.


Cue expands soccer offerings with MLS deal

The company will rep the digital and mobile app ad inventory for the league, and is kicking off the partnership with a campaign from Adidas.