Articles Tagged ‘MLSE’


BMO extends Toronto FC sponsorship for 10 years

Part of the bank’s investment will be giving girls and women greater access to soccer through the team’s Kickstart program.


Spotted! Portable screens keep fans engaged at Jurassic Park

Big Digital’s interactive “ROLOs” were used for contextual ads and contest opportunities outside of Raptors playoff games.


MLSE signs sports betting partnerships with PointsBet and FanDuel

The multi-year deals will increase brand awareness across four professional sports leagues in Toronto.


Spotted! PlayStation and MLSE bring stories to life in a video game

An adaption of the “Play Has No Limits” platform utilizes both an MLSE sponsorship and the metaverse-like game Dreams.


Google extends partnership with MLSE to 2026

The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.


The Bay hits the court with the Toronto Raptors

The retailer has a wealth of in-arena activations planned for the upcoming NBA season.

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LG gets out of the arena to engage Leafs and Raptors fans

The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.


What’s a sponsor to do when the Raptors head south?

Toronto’s beloved NBA team will play home games in Tampa next season. This doesn’t necessarily leave in-person sponsors out in the cold.


Fujifilm, Raptors develop sponsorship deal

The deal is part of a broader campaign to get people printing more of the photos they take.


Fisherman’s Friend extends its sports strategy

The brand first noticed Toronto Raptors head coach Nick Nurse’s affinity for its product on-camera.


Uber, Uber Eats, pair with MLSE

For the first time, Uber will bring its flagship car-sharing and meal-delivery services together for one deal in an effort to broaden their reach.


Sobeys becomes official sponsor for MLSE teams

The grocery retailer is trying to generate new content around game day menus inspired by athletes and promote its brand in the arena.

Scotiabank-Scotiabank will be giving 20-000 free PRESTO Cards to

Scotiabank adds transit to its hockey plan

Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.

Coca Cola Coliseum

Coca-Cola takes over naming rights from the Ricoh Coliseum

The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.