Articles Tagged ‘MLSE’
Toronto Raptors introduce new partnership programs for 2025-26
Tangerine, McDonald’s and Amazon Web Services aim to give fans greater access and new experiences.
Raptors, Sour Patch Kids and OVO collaborate for Halloween-themed game
The activation is supported by a city-wide campaign developed with media agency Society.
Rogers Q3 media segment up 26% YoY
Blue Jays and MLSE stake drove growth for the company, which plans to acquire the remaining 25% of MLSE in 2026.
Coinbase launches first campaign in Canada
The campaign comes on the heels of sports sponsorship agreements the brand has inked in this country.
Sports Moves: MLSE teams up with NFL’s Buffalo Bills
Plus, No Frills has been named the CFL’s official grocer.
People Moves: Walmart Connect taps former LinkedIn Ads head
Plus, Havas Play makes new appointments and MLSE names partnerships director.
SponsorPulse expands leadership team
The 2 new hires bring experience across brand strategy, sponsorship sales, negotiations and media.
Rogers Q2 media segment revenue up 10% YoY
The increase was attributed to higher sports-related revenues and the addition of HGTV and Food Network.
Coinbase deepens investment in Canada with partnership
The brand will be the cryptocurrency exchange and wallet partner for both Toronto FC and the Toronto Argonauts.
Jimmy The Greek becomes the official Greek restaurant of Toronto FC
The brand says it has realigned its media spending to better connect with the team’s fans.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
People Moves: Yahoo Canada appoints a new EIC
Meanwhile, Voices taps a new CMO and MLSE has a new director.
Raptors launch 3×3 tournament with Crispers
The activation is supported by QR-coded billboards that direct passersby to a new AR game.
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
Spotted! Oreos opens a cake shop featuring a Toronto Maple Leaf
The pop-up will be around until Jan. 31
