Articles Tagged ‘MLSE’

PetSmart Leafs

Maple Leafs and PetSmart put pets into the game

The retailer will serve as the team’s first exclusive pet partner, in a bid to reach pet-owning hockey superfans in Toronto.

ford

MLSE’s digital branded content push

The sports organization is working with Ford to build a base of digital fans who will share its videos on social platforms.

sportChekTSN

TSN and Sport Chek get physical

The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”

TorontoMapleLEafs

MasterCard brings ‘Priceless’ access to ACC

In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.

Leaffan

Ford to woo Leafs Nation

The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.

Raptors

Raptors playoff ratings continue to climb

Sunday’s nail-biter ranks as the second most watched Raptors game ever, trailing the team’s 2001 game seven loss.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.

Copied from Playback - Hockey-300x200

Media reaction to the Rogers NHL deal

ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.

Anthony Attard

Rogers Media hires new VP of integrated sports sales

Anthony Attard, who most recently worked at MLSE, joins the company at the end of the month.

CTC MLSE

Canadian Tire Corp partners with MLSE

The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.

Miami Heat v Toronto Raptors

MLSE inks partnership deal with BlackBerry

The two companies will work together to develop social platforms that will allow Toronto Maple Leafs and Toronto Raptors personalities to engage with fans.

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MLSE names new president and CEO

On June 30, Tim Leiweke will succeed Tom Anselmi, who remains on board as COO.

TORONTO FC - Budweiser and Toronto FC Partnership

Toronto FC signs with Labatt

The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.

TorontoFCltdan

Carlsberg Canada leaves Toronto FC

The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.