Articles Tagged ‘MLSE’
MasterCard brings ‘Priceless’ access to ACC
In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.
Ford to woo Leafs Nation
The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.
Raptors playoff ratings continue to climb
Sunday’s nail-biter ranks as the second most watched Raptors game ever, trailing the team’s 2001 game seven loss.
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.
Media reaction to the Rogers NHL deal
ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.
Rogers Media hires new VP of integrated sports sales
Anthony Attard, who most recently worked at MLSE, joins the company at the end of the month.
Canadian Tire Corp partners with MLSE
The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.
MLSE inks partnership deal with BlackBerry
The two companies will work together to develop social platforms that will allow Toronto Maple Leafs and Toronto Raptors personalities to engage with fans.
Maxus Canada wins MLSE
The agency has inked a deal with the company that reps teams like the Toronto Maple Leafs, Toronto Raptors and the Toronto FC.
MLSE names new president and CEO
On June 30, Tim Leiweke will succeed Tom Anselmi, who remains on board as COO.
Toronto FC signs with Labatt
The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.
Carlsberg Canada leaves Toronto FC
The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.
Sportsnet continues growth
Scott Moore tells MiC why the brand purchased the Grand Slam of Curling, and what’s next for its new events division.
Bell and Rogers complete purchase of MLSE
ZO’s Sunni Boot and Mediabrands’ Inese Korbs share thoughts on what the new ownership will mean for the sports media landscape in Canada.
CRTC approves MLSE channel deal
The switch of ownership for the channels owned by the sports company to Rogers and Bell is the latest hurdle to be cleared for the buying partners.
