Articles Tagged ‘MMM’
Arima Unlimited rolls into the U.S.
The company’s just-released InstaPoll gives marketers a faster, less costly option for conducting surveys.
Google Meridian is now available to all marketers
The open-source Marketing Mix Model has been built to help make data-driven cross-channel decisions.
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
Arima expands its global presence
A new partnership with Idstats takes Arima’s data and media mix modelling solutions to India, Malaysia and Singapore.
