Articles Tagged ‘mobile’
Should brands be chomping at the bit to advertise on Netflix Games?
While the streamer does not offer in-game advertising (yet), media experts believe the opportunity is ripe for the taking.
Facebook Lite goes live in Canada
Despite the stripped-down interface, advertisers can still integrate.
Instagram gives brands longer Stories
Advertisers can now add up to three stories, giving users 45 seconds of content.
News and social app usage up, sports and gaming down: study
Analytics firm Flurry looks at which app categories are getting the most and least attention from users.
Canada’s prolific smartphone market skews to iOS: study
Newzoo says Canada is ahead of the global market in terms of smartphone usage, and a preference for iPhones might indicate more spending power.
How many mobile ad clicks are accidental?
A new survey in the U.S. suggests the majority of them are, indicating a need for better ad use of the growing digital channel.
Just who is the mobile-only Canadian?
Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.
Canada’s mobile minutes to increase, but lagging globally: study
Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.
Digital to take up nearly half of ad spend by 2020: report
Mobile will also make up more than three quarters of global digital dollars.
District M focuses on mobile with new ad unit
The new unit, Touch, features minimal creative in order to blend in for the mobile age.
Messaging tops Canadian mobile minutes: study
A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.
Streaming TV on smartphones saturating: study
A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.
Twitter reveals most tweet-worthy shows in Canada
The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.
Facebook’s Messenger ads go global
The expanded beta program includes single image and carousel ad units.
Online ad revenue gains driven entirely by mobile: IAB Canada
IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.
