Articles Tagged ‘mobile’

Online video penetration flat: study
The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.

TV and digital gap to narrow: Zenith
Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

Exploring Canadians’ video deal-breakers
A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.

Weather and maps are more popular on smartphones than social: study
The MTM’s latest study found that weather apps reach nearly three quarters of all Canadians – but online video and audio are on the rise.

Tapped Mobile targets local campaigns with new partnership
Pairing with B2B ad tech platform Chalk Digital, Tapped is aiming to capture both small and medium businesses, as well as agencies putting more spend into location-based advertising.

Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

CIBC goes digital to engage with hockey fans
The financial institution is a few months into its five-year sponsorship with the CHL, which it’s using to engage with smaller communities across Canada.

Smartphones key for shopping, but still not for buying: study
Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.