Articles Tagged ‘mobile’

Copied from strategy - Cannes-2

Cannes announces more awards changes

Renaming Press, giving Digital a Craft Lion and splitting Titanium & Integrated are among the latest changes for 2016.


Ho! Ho! Ho! It’s snowing phablets

The app market registered a 58% growth in sessions in 2015 and much of that time was spent on a device once considered a hot property for seniors.


OOH ads pique shopper curiosity: study

The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.


Viewability wars as digital transitions

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.


Pattison Onestop launches Engage

Merging a little old with the new, the OOH company’s new product promotes interactivity between phones and ad boards.

Beck image 2

App-etite: Beck calls for an app

The taxi co has launched an app for Toronto commuters to order cabs from their mobile devices, along with TV spots that tout its new offering.


2012 forecast: Bruce Neve, CEO Starcom MediaVest Group

Challenges, predictions and plans for the year to come from the SMG topper.


Mobile beats online advertising: study

The Dynamic Logic study finds mobile campaigns generate more awareness and purchase intent.


Mobile ad acceptance growing: Bell study

According to a Bell Media-commissioned report, 68% of users are frustrated with the lack of mobile-optimized sites for brands.