Articles Tagged ‘Molson Coors Canada’

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Coors Light becomes MLB’s beer in Canada

Baseball may be America’s pastime, but the Molson Coors brand will build league-level experiences for fans this season.


Molson Coors returns to 2015 Honda Indy

The Canadian division of the Molson Coors Brewing Company returns to sponsor the sporting event after a gap of nine years.


When campaigns attack: backup planning 101

Following a couple high-profile cases, execs from Mediacom and M2 Universal look at the potential costs of messages gone awry.


Coors Light wants to rescue your summer

The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.


MiC’s Most Clicked 2013: Molson brings Coors Banquet to Canada

The news that Molson Coors Canada was launching the beer north of the US was the fifth most-clicked story of the year.


Molson expands its Olympic support

The beer company unveiled the athletes it will be supporting in Sochi, as well as plans to sell its Molson Canadian Victory Bottle in Canada during the Games.


Coors Banquet expands Canadian campaign

Beth Montgomery, marketing manager at Molson Coors Canada tells MiC about how the beer has fared in Canada so far, as a TV campaign launches today.

Molson NHL

Molson makes the sacrifice

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.


Molson brings Coors Banquet to Canada

The brand is launching the iconic beer in Canada, with a campaign coming this fall.

Molson Playoffs

Molson kicks off NHL playoff promotions

The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.


Molson brings it home

The brand has launched a new campaign, which has people around the world touting the merits of Canadians.

Guyet Definition

Molson goes on a “Guyet”

The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.


Molson M’s artsy new positioning

The Molson Coors brand gives itself a different identity, launching a TV commercial to stake a unique spot in the beer market.