Articles Tagged ‘Molson Coors’
The Verdict: Promo on the go for Mad Jack
Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.
Flights of fancy: Rickard’s and enRoute search for Canada’s favourite bar
The beer co and Air Canada’s in-flight magazine have partnered for a contest with hopes that partners, passengers and establishments will say cheers.
Molson Coors planning Olympic-like activation at Pan Am Games
The official beer and cider supplier is looking to create something similar to Vancouver 2010’s Molson Canadian Hockey House in Toronto in 2015.
Fall TV: Being upfront
Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.
Coors Light gets extreme
The beer brand is the sponsor of Reebok’s Spartan Race and has launched its “Mountain Survival” program.
Rickard’s introduces a summer brew
Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.
Lowe Roche ups the integrated ante
CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.
Molson, Hailo to help with holiday cab bills
The brewer has teamed with the app to offer discounts on taxi services through in-store promotions with 100 Toronto establishments.
ZenithOptimedia names new executive VP
Former Molson VP Judy Davey is filling the role left vacant by Florence Ng when she retired earlier this year.
Rickard’s adds a layer
The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.
Coors Light kicks off major OOH push for new packaging
Promotion of the Molson product will skew towards urban drinkers looking for convenient and portable beer.
Target Marketing hires Jef Combdon as media director
The former Mediaedge managing partner has been brought on to handle the media team at the St. John’s-based agency.
Molson Coors remembers 92 years of the Stanley Cup
The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.
Saint-Jacques Vallee MEC to become MEC Montreal
MEC Canada president Michele Pauchuk tells MiC about the change and her first months at the media co.
Rickard’s pre-Movember mo-down
The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.
