Articles Tagged ‘Mondelez’
The Trade Desk hires ex-Google, CPG exec
Bob Cornwall joins the media buying platform’s Toronto leadership team to help manage its growth in Canada.
Mondelez sticks with VaynerMedia and Publicis in Canada
The confectionery company’s media review did, however, lead to many changes globally,
Mondelez picks Media Monks for North American content
The new partnership emphasizes digital-first creative, data and media effectiveness.
Mondelez picks Spark Foundry
The Publicis-owned agency won awards for its past work with Ritz.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
CBC announces 13 broadcast partners for PyeongChang
CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.
ICYMI: Dynamic awarded for Danone campaign, Bell gets gifty with Crave
In case you missed it: Dynamic’s use of weather and traffic data has earned it a DailyDOOH Gala award, Bell Media is giving away gift packages for CraveTV and Videotron has partnered with Napster and Tidal.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
MAOY Silver: Starcom’s silver lining
With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.
Aegis wins Mondelez in North America
After a four-month review, the CPG is splitting its media business between Carat and SMG, with the former handling the entire communications portfolio.
Tracking the TTC’s Wi-Fi network
A whistle stop look at the results so far and new opportunities for the ad-supported system.
Mondelez partners with TubeMogul
Online video campaigns launched via the new Mondelez and TubeMogul partnership will be piloted in Canada and the US.
Mondelez announces partnership with Facebook
The brand is shifting more money into digital and incorporating the social media site into the core of its media planning.
MiC’s Most Clicked 2013: Oreo gives fans the One Direction treatment
A contest from the Mondelez brand around the pop group this summer (unsurprisingly) garnered big hits.
