Articles Tagged ‘Morgan Watt’

Media Experts gets new film campaign for Michael Hill to the masses

The new initiative uses formats atypical for the jewelry category to shift long-term perceptions of the brand.

Media Experts’ promotions signal an emphasis on digital

Flavia D’Orazio, Patricia Gray, Jennifer Douglass and Morgan Watt take on new roles at the company.

Michael Hill Jeweller turns to TV to drive new brand-driven strategy

The local buy for company’s holiday campaign is meant to provide mass reach for a more emotive, less transactional approach.

Earth’s Own buys around Earth Day

The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.